Graphic design isn’t just for businesses. Once you’re happy with the final design, they’ll supply high-resolution artwork in the correct format (usually pdf), that’s ready to print. Then they’ll create your draft design(s) ready for feedback. They’ll ask you plenty of questions about your brand, your goals from the printed materials, your audience, and the printing specs. Artwork for print marketingĭo you need artwork and print design for items marketing materials like brochures, flyers, business cards, posters, or even product packaging? A freelance graphic designer can produce print-ready designs to the specifications required by a professional printer. They’ll usually provide the final image design in either JPEG or PNG. Most graphic designers will include at least one round of revisions, so don’t be afraid to provide feedback if the initial design isn’t exactly what you’re after. Then they’ll use programs like Adobe Photoshop and Adobe InDesign to develop high-quality graphics you can use online. You’ll need to brief your graphic designer on your brand guidelines, examples of the styles you like, and let them know what online channels you need graphics for. Many freelance graphic designers specialise in creating graphics for your online content, like creating memes for social media, graphics for your website, and featured images for blogs. They’ll cover a whole range of visual branding-related tasks, like brand design and logo design, and can create brand guidelines to help you create a consistent look in the future. A freelance graphic designer will discuss the vision you have for your business, along with your market, your audience, brand colours, fonts, imagery, and style preferences. Whether you’re starting a new business or your existing brand needs a bit of a refresh, it’s so important that you get on-point business branding to reach your target audience. Here’s what you can expect from some of the most common freelance graphic design services: Branding Your graphic designer can work with you on a range of design tasks from branding and artwork to social media graphics and advertising. Graphic designers can make you and your business look polished and professional.
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